Yield Metrics identity, v0.2
The mark is a field tile seen from above. Three crop rows grow in length from top to bottom, which is also a bar chart. A drone sits in the top-right corner, dawn-orange, looking down. The whole thing says: fields, measured, from the air, every flight.
Wordmark
Mark A (current)
Mark B (alternative draft)
Crop rows in perspective converge to a vanishing point and read as a letter Y. The drone sits at the point of view, looking down the rows. Same palette, same tile, a stronger letterform.
Lockups
FILES IN /public/brand · SVG · EDIT FREELY
Color
Type
Imagery is the raw material. The product is numbers: plants, people, percentages, and the trend line.
Voice
- Measured, then dramatic
Lead with what was counted, then land the big claim. 23 people detected. 11 rows cleared.
- Second person, present tense
Your fields. Your crews. This flight. Never 'we are excited to'.
- Hyperbole with a footnote
Big promises above the line, honest fine print below it.